Meet our promotional marketing team!  

In 2013, sisters, Sherri Krenk and Shannon Torchia combined their years of experience in promotional products and marketing to launch Brandaways.  

Brandaways is an affiliate of iPROMOTEu where they are one of their top producing companies. With more than 900 affiliates, the iPROMOTEu organization is well-known in the PPAI sector. 

This affiliation allows them to maximize back end support and obtain incredible buying power which translates directly into excellent pricing for clients. Plus, it affords them the time to concentrate on creativity and customers.

Brandaways strives to exceed client’s expectations by consistently delivering fresh, innovative ideas and exceptional service. They utilize all of the tools at their disposal to deliver measurable solutions on time and on budget.

Shannon and Sherri’s passion and dedication to the business is infectious and evident in every interaction.   


Sherri Krenk – Founder & CEO 

Prior to Brandaways, Sherri had a successful career with a major online marketing and promotional merchandising company where she served as the National Sales Manager.  In additional to the Rising Star Award, she is recipient of Tommy Joyce Memorial Award given to an iPROMOTEu affiliate who exudes positive and contagious energy.


Sherri has several of the most iconic bars and restaurants in the booming Nashville hospitality industry as clients in her portfolio. Her creativity and responsiveness have made her a valued resource to their marketing and merchandise teams.


Shannon Torchia – Founder & President

Shannon has extensive experience in customer service and sales. Shannon’s outgoing personality made her transition to sales a perfect fit and she was consistently a top sales performer at a large online promotional firm before launching Brandaways.

Shannon’s enthusiasm and passion for her job and life are contagious. She tackles every job with boundless energy and a commitment to succeed. She is a Platinum Ambassador for the Nashville Convention & Visitors Center and a great partner to her many loyal clients across the country


Conner Krenk – Brand Ambassador & Buzz Creator 

Conner joined the Brandaways team in 2018 after successfully completing his BS in Business and Marketing at Middle Tennessee State University. 

Conner brings a great insight into the trends of the younger demographic clients as well as current, cutting edge knowledge of the latest marketing strategies. He has been extremely effective in his ability to network and introduce Brandaways to new industries and organizations.

Conner enjoys meeting people everywhere he goes and discovering how he can help them promote their brand and successfully measure the results of creatively using promotional products in custom campaigns. He has fresh ideas and insights that are extremely valuable.


Jan Robinson – Buzz Creator

Jan joined the team in 2017 after retiring from a 35+ year career in Educational Sales and Marketing.  She calls this her “Encore Career” and loves bringing her years of experience into the exciting and fun promotional products industry. You might say she is our Boomer Years demographic expert.

Jan has a BS and MEd in Education. After a brief stint teaching in MNPS, Jan went into business and built a local company that sold in 1996. She spent the last 20 years working as a Regional Sales Leader for a $300M Education corporation leading sales associates across ten Southeastern states and generating +$30M revenue annually.




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